{"id":1991,"date":"2019-01-14T17:41:38","date_gmt":"2019-01-14T17:41:38","guid":{"rendered":"https:\/\/www.aptnewsghana.com\/?p=1991"},"modified":"2019-01-14T17:41:45","modified_gmt":"2019-01-14T17:41:45","slug":"menzgold-endorsing-celebs-not-to-blame-brand-expert","status":"publish","type":"post","link":"https:\/\/www.aptnewsghana.com\/index.php\/2019\/01\/14\/menzgold-endorsing-celebs-not-to-blame-brand-expert\/","title":{"rendered":"Menzgold-endorsing celebs not to blame \u2013 Brand expert"},"content":{"rendered":"\n<p>Brand\n expert Jesse Agyepong has said people should not overburden the \nambassadors and celebrities who endorsed embattled Menzgold over \nsomething the state failed to fix five years ago.<\/p>\n\n\n\n<p>Speaking\n on Showbiz A-Z on Joy FM with George Quaye, he explained it is not good\n to assume they knew the company was operating illegally because as an \nambassador, there is a limit to what they would know and may not \nnecessarily have known about all the operations of Menzgold.<\/p>\n\n\n\n<p>\u201cI\n get the point on people must ask questions before they sign or \nassociate but [with the question on whether they should be blamed or \nnot] we are assuming they knew that they were peddling an illegality,\u201d \nJesse explained.<\/p>\n\n\n\n<p>However, popular actress Lydia Forson in a Twitter <a href=\"https:\/\/www.myjoyonline.com\/entertainment\/2019\/January-11th\/blame-celebrities-politicians-who-endorsed-menzgold-for-the-scam-lydia-forson.php\">post <\/a>said\n the politicians and celebrities endorsed the Menzgold brand share the \nblamed for the current predicaments facing the company.<\/p>\n\n\n\n<p>According\n to Ms. Forson, these celebrities and politicians made Menzgold look \nattractive to the customers leading them to invest with them.<\/p>\n\n\n\n<figure><iframe allowfullscreen=\"\" src=\"https:\/\/www.youtube.com\/embed\/CMRB-xIHTu8\"><\/iframe><\/figure>\n\n\n\n<p>\u201cHere\u2019s\n the thing. Menzgold ran a pretty good media campaign. The company was \nendorsed by high profile celebrities, the CEO rubbed shoulders with some\n of the most important people, including politicians in the country. Did\n any of these people have suspicions about the company? I\u2019m sure they \ndid.\u201d Ms. Forson wrote.<\/p>\n\n\n\n<p>However,\n the brand expert explained there is a limit to the things they [the \ncelebs and politicians] know and the things they don\u2019t know.<\/p>\n\n\n\n<p>He added if the ambassadors and celebs knew about the illegality of the company, then they were supporting a criminal activity.&nbsp;<\/p>\n\n\n\n<p>Mr. Agyepong said, If the \nambassadors are held responsible for the failure of their companies then\n it will open a can of worms, adding that \u201cpeople can now sue \nambassadors&nbsp;instead of the company.\u201d<\/p>\n\n\n\n<p>\u201cIf that happens we begin \nto shift the responsiblity from the company which is liable.&nbsp;We might be\n dealing with the frails instead of the issue itself,\u201d he added<\/p>\n\n\n\n<p>Mr.\n Agyepong said, \u201cI do to want to go on that tangent, it is not a sound \nargument [to assume they knew], I do not think it makes sense.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/photos.myjoyonline.com\/photos\/news\/201901\/3979324396130_6777730853348.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>He\n explained, if they [the ambassadors] knew the company was an \nillegality, they would not have gone ahead to work with the company.<\/p>\n\n\n\n<p>Menzgold has been in the news since late 2018 over the failure of the company to pay the investments of their customers.<\/p>\n\n\n\n<p>Expressing\n their views on the issue, the Finance Minister called the investors \ngreedy and the Deputy Governor of the Bank of Ghana has also said the \ncentral bank cannot do anything to help the aggrieved customers because \nthe company was not regulated by them.<\/p>\n\n\n\n<p>A  warrant was issued for the arrest of the CEO Nana Appiah Mensah,  however, no concrete news has been heard to the arrest so far.<\/p>\n\n\n\n<p>credit: <a href=\"https:\/\/www.myjoyonline.com\/entertainment\/2019\/January-14th\/lets-not-overburden-the-menzgold-ambassadors-brand-expert.php\">myjoyonline.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Brand expert Jesse Agyepong has said people should not overburden the ambassadors and celebrities who endorsed embattled Menzgold over something the state failed to fix <a class=\"mh-excerpt-more\" href=\"https:\/\/www.aptnewsghana.com\/index.php\/2019\/01\/14\/menzgold-endorsing-celebs-not-to-blame-brand-expert\/\" title=\"Menzgold-endorsing celebs not to blame \u2013 Brand expert\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":1992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20],"tags":[294,413],"class_list":["post-1991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-menzgold","tag-showbiz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - 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